HStore is a key value store within Postgres. You can use it similar to how you would use a dictionary within another language, though it’s specific to a column on a row.
To enable HStore on your database you run:
CREATE EXTENSION hstore;
To create a field in a table with the hstore datatype simply use hstore as the column type:
CREATE TABLE products ( id serial PRIMARY KEY, name varchar, attributes hstore );
To insert data you would include it all within single quotes as you would for a text field. The difference with hstore is some extra structure so it knows how to create the dictionary:
INSERT INTO products (name, attributes) VALUES ( 'Geek Love: A Novel', 'author => "Katherine Dunn", pages => 368, category => fiction' );
SELECT name, attributes->'device' as device FROM products WHERE attributes->'edition'= 'ebook'